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"FoMo" Ford Motor Company Kids Character
Working directly with brand managers and product developers, created a character and surrounding product line for kids. Primarily used for sales and giveaways for dealerships, most products are also available to retail customers.
The name "FoMo" was developed with the client, a playful parody of the popular "Domo" using "FOrd MOtor"
Projects included multiple custom-illustrated children's activity books, custom puzzle and packaging, stress toy, apparel, plush, PVC keychain and several web tie-ins.
